The Virtual Apex



The Virtual Apex

Built for exploring the limits of your reality and discovering a new world, a world defined by you.

The campaign features two The North Face Explorers, snowboarder David Djité and musician Hindaco.
Through their respect mediums, they define the nature of their reality and push the boundaries of what they thought was possible.

Inspired by performance-ready pieces from the early 2000s, the collection it’s laden with technical fabrications and details, from textured ripstops through to engineered knits, and trims straight out of our mountain archives.

It's functional and utilitarian, giving you the freedom to express your reality, your identity, your style. It pays homage to the past, while embracing the future, a future reality that accepts authenticity, diversity and community.

This is for the new era of exploration.