Damaged Doesn’t
Mean Broken

By Joseph William Raidt

Designer Joseph Raidt finds beauty in imperfections. He sees a product’s ‘flaws’
not as problems to fix, but as marks of character that are unique and individual,
which together tell a story of experience and lived adventure.

“For me, damage to a jacket doesn’t mean it’s broken and should be thrown away. It’s an opportunity to create something new.”

Joseph William Raidt


“I wanted to really reuse the garments and not hide that they would have been thrown away. There’s a story behind it and often the fashion world is really superficial. I wanted to bring some rawness to The North Face. And I think it’s also okay if a garment is broken.
It will bring more acceptance towards garments not being perfect because I think imperfection is quite nice sometimes.”