A Mistake Is The Start
Of Something New

By Katja R.

Multi-disciplinary artist Katja loves mistakes.
They are the starting point
for her design process.

“I don’t work with a blank canvas. I need a hole, an ugly print, a ravelling hem. For me, a defect is not the end.
It’s an opportunity to create new value.”

Katja R.


It’s in this way that Katja brought new emotional connections to her designers. She was inspired by the glamour of 1930s apres-ski culture in the Austrian Alps. With this as the setting, the details of the design story were brought to life through her passion for traditional craft techniques which she “hacks” to give them a contemporary application.